In Pandemic the Sale of Wearable Increased, Apple Is Leading the Wearables Market
Nowadays, wearables are smart, easy to carry, and
accessible. People are buying it for health monitoring. After a pandemic, it is
a useful gadget that results in leading to the increase in the Global sale of
wearables.
The global smartwatch market registered a 50 percent growth in
the first quarter of this year. Shipments worldwide increased by 35 percent
(on-year) in the first quarter of 2021. The growth has been revealed in a new
report. According to the report, Apple tops the list, and the global smartwatch
market has registered a 50 percent growth in the first quarter of this year.
According to Counterpoint Research’s Global Smartwatch Model
Tracker, with a surge in demand for its Series 6 model, Apple rose 3 percent of
its market share in the quarter a year ago to 33.5 percent in the March quarter
this year followed by Huawei and Samsung. Samsung’s shipments also increased by
27 percent with the Galaxy Watch 3 and galaxy watch Active Series’ popularity.
Huawei continued to suffer compared to a strong quarter a year ago.
Senior analyst Sujong Lim said, “Apple was able to further
strengthen its leadership position in the market by expanding the portfolio
from Watch SE to Series 6 at the right time. This can inspire Samsung to launch
mid-range products.”
In terms of the smartwatch OS platform, Apple’s Watch OS has
captured more than a third of the market, with a rising attachment rate based
on billions of iPhone users. Google’s OS has not yet had so much success in
smartwatches. According to the report, this is because most major smartwatch
brands have developed their own OS (such as Fitbit OS, Tizen, and Garmin OS).
Samsung’s Tizen OS follows at 8 percent while the leading Apple’s watch OS is
securing the 33 percent market share, which clearly shows that Apple and
Samsung are the top contenders in the smartwatch segment. Google is losing its
position with the 4.2 percent share in Q1 2021, which is less than the Q1
2020’s share, which is 4.5 percent.
Imoo, owned by BBK Electronics, also loses its market share from
7.2 percent to 5.1 percent YoY market share in Q1 2021.
In addition, Wear OS has been left behind in terms of features,
battery optimization, and chipset support. It has restricted its stake in the
global smartwatch market to just 4 percent. Google’s new wear platform will be
shipping to the next generation of the Galaxy Watch series in late fall.
Google also declared its partnership with Samsung at
Google I/O 2021 to develop its Wear OS collectively – and considering it
already owns Fitbit – it would be interesting to see how this consolidation
plays out.
This partnership is undoubtedly getting a tough competition by
Apple as Apple will try to maintain the global sales, and this is only possible
with more innovation and stronghold on the wearable market as the other two
contenders are already in partnership and surely going to challenge the
innovation by altering the ideas together which can be ultimately beneficial
for the users as they are going to get the best in terms of technology and
innovation. All the eyes are on the Q2 results as after the partnership, the
market share will surely going on a rise of Google and Samsung while Apple has
to work on a completely new and unique market strategy to be in the race.
Commenting on Google Samsung’s announcement, Vice President
Research Neil Shah said it is a fantastic step by Google to intensify its
ambitions for wearable space. Shah said the trio could create a strong
portfolio of these devices by integrating the world’s best Tizen OS, Wear OS,
and Fitbit OS.
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